ITC Gains Century Pulp and Paper from Aditya Birla Real Estate for Rs. 3500 crores
In a landmark corporate deal, ITC Ltd. has acquired Century Pulp and Paper from Aditya Birla Real Estate for Rs. 3,500 crores. This strategic acquisition positions ITC to strengthen its portfolio in the eco-friendly paper and packaging industry while allowing Aditya Birla to double down on its real estate ventures.
Key Highlights of the Deal:
- Deal Value: Rs. 3,500 crores
- Acquirer: ITC Ltd.
- Seller: Aditya Birla Real Estate
- Asset Acquired: Century Pulp and Paper – a major player in paper, board, tissue, and pulp manufacturing
What It Means for Aditya Birla Real Estate
This sale allows Aditya Birla Real Estate to concentrate on high-growth urban development projects. Their flagship residential venture, Birla Evara on Sarjapur Road, Bangalore, is a testament to this renewed focus.
Features of Birla Evara:
- Prime location in Bangalore’s IT corridor
- Smart home features and luxury amenities
- Strong connectivity to major tech parks and schools
- Sustainable design with modern architecture
Industry Impact
This transaction reflects a growing trend among Indian conglomerates to:
- Streamline operations
- Focus on core growth areas
- Invest in sectors with rising consumer demand and sustainability potential
Why ITC Made the Move
With sustainability and green packaging gaining global traction, ITC aims to:
- Expand its eco-conscious packaging business
- Reduce dependency on its traditional cigarette segment
- Strengthen its supply chain and distribution in the pulp and paper sector
- Tap into growing demand from e-commerce and FMCG packaging industries
The ITC–Century Pulp and Paper acquisition is more than a financial deal—it’s a strategic realignment. While ITC grows its green portfolio, Aditya Birla focuses on real estate gems like Birla Evara in Bangalore’s sought-after Sarjapur Road. Both companies are set to benefit significantly from this realignment in 2025 and beyond.
